How does your favorite candy bar match up with the most popular in America?

What is the number one top selling candy in the world?

What’s your favorite candy bar?

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Americans spend more than $7 billion a year on candy bars, bags and boxes. Tic Tac is the best seller of non-chocolate candy. Russel Stover is tops for gift chocolate boxes. Wrigley’s is number one in gum sales. According to sales reports here are the most popular candy bars in the United States:

  1. M&Ms units sold per year: 417.7 million. Originally designed as a chocolate that wouldn’t melt in the consumer’s hands in 1941, they are now the best-selling bar in America. There is a science behind a bag of M&Ms based on consumer preference tests. On average, the mix of each variety of M&Ms follows these color percentage breakdown:

    Sorry Red. You are not the most popular M&M color.

    • M&M’S Milk Chocolate: 30% brown, 20% yellow, 20% red, 10% orange, 10% green, and 10% blue.
    • M&M’S Peanut: 20% brown, 20% yellow, 20% blue, and 20% red, 10% orange, and 10% green.
    • M&M’S Peanut Butter and Almond: 20% brown, 20% yellow, 20% green, 20% blue, and 20% red.
  2. Reese’s Peanut Butter Cups units sold: 366.2 million. Former dairy worker for Milton S. Hershey, Harry Burnett Reese invented the cups in the 1920. In 1963 Hershey bought Reese’s for $23.5 million.
  3. Snickers units sold: 405.3 million is actually the most popular chocolate bar worldwide. Named after the Mars family’s favorite horse, more than 99 tons of peanuts are poured into 15 million Snickers daily.
  4. Hershey’s Milk Chocolate Bar sold 264.4 million units. Started by Milton S. Hershey in 1900 in Pennsylvania dairy country.
  5. Kit Kat sold 202.5 million units. Originally called Chocolate Crisp, the British candy began in 1935 by Rowntree Limited of York. Legend says the bar was named after the Kit Kat club, an eighteenth-century Whig literacy club in England. Nestlé bought Rowntree in 1988 and now produces Kit Kat for over 70 countries.

Other top selling bars include Butterfinger, Almond Joy, Baby Ruth, Mars, Milky Way, Nestle Crunch, Twix and Three Musketeers.


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