Elvis Presley is making another comeback, but this time it’s from Coach, the fashion brand that “stands for authenticity, innovation, and relevance.” Designed by Coach creative director Stuart Vevers, this 2017 Coach 1941’s Spring collection features a “very limited” quantity of Elvis on several of their purses, bags, shirts and jewelry line. They are so rare, some have sold out. But others remain available immediately on Coach’s website.
The King of Rock fits in well with the rough stitching, hard studding, patch embellishments, and leather accents of the popular brand. The rich, dark color palette are hallmarks of Vevers, and this year he has added a Rockabilly element of intricate embroidery and bandana-print silk scarves. Elvis shakes up the mix with ample amounts of tassels, chains and locks, which make screams “accessible luxury” to this generation of fashion and Elvis fans.
Coach previewed the Elvis collection at hosted shows in Soho, New York City and Omotesando, Japan. The New York based luxury label now has an Elvis pop-up shop at its Harbour City Terminal store in Hong Kong. The collection is so rare, the pop-up will only last two weeks to coincide with the arrival of the spring 2017 Coach 1941 women’s collection.
Vevers says the defiant glamor and rebel youth Elvis inspired embody the same spirit of individuality of the Coach girl this spring. The Elvis pop-up shop is Coach’s take on a shrine to the King of Rock ‘n’ Roll. Hundreds of Elvis portraits layer walls marked by lipstick kisses from imagined adoring fans. Large-scale “Love Me Tender” lyrics glow in a pink-lit marquee light box. The pop-up is a romanticized, Elvis-obsessed backdrop for the limited-edition collection.
Key pieces from the spring 2017 collection include the Elvis Tee, an homage to the icon and a super embellished Dinky bags with whipstitched exotics and signature Tea Rose appliqué. A studded, sleeveless biker jacket is made personal with varsity patches, Southwestern fringe and metal details.
The spring 2017 collection envisions a dreamer who subverts American style with counterculture influences. The symbolism of rebellion and the sense of belonging that comes from being part of a movement—Beatniks or Elvis enthusiasts—is mashed-up with Coach’s signature New York City style. The collection challenges and disrupts the traditional conventions of luxury by exploring the raw, elemental hand of rebel craft and the artistry of Santa Fe.
Coach started in 1941 as a family-run workshop in New York City. Pioneers in the leather goods and accessories space, they have established themselves as the original American house of leather during the second half of the 20th Century. Today, Coach is available on five continents in over 1,000 directly-operated stores worldwide and many more in collaboration with our global wholesale and distributor partners.
The image of Elvis Presley is a perfect avenue to promote Coach’s brand strength and vision “TO BECOME THE COMPANY THAT DEFINES GLOBAL MODERN LUXURY.” The recorded voice of Elvis has been heard by more people than any human in history.
“It’s an ambitious plan for our future—one that we are uniquely suited to—and an extraordinary opportunity to make luxury more meaningful, liberating, inviting, and approachable for those who desire more than status,” Coach says. “It’s a way to celebrate and honor individuality, blending our history and heritage with design and fashion relevance, to present a clear and compelling expression of the Coach Woman and the Coach Man across the brand and around the world.”