Did USAA, the 12 million member insurance, investment, banking and financial organization just make the biggest mistake in their 95 year history? Apparently thousands of their customers think so and they are letting the Texas-based Fortune 500 company know it. To make matters worse, they picked the time before Memorial Day for their announcement. Their members are people and families that serve, or served, in the United States military.
The United Services Automobile Association (USAA) website notification and message boards are lighting up with angry members very upset over their recent cancellation of advertising on the Sean Hannity news analysis program on FOX News. The search “Sean Hannity” is listed as their “Most Active Posts” on the USAA Member Community Page.
“I too have been with USAA FOR 53 years and I am extremely embarrassed by the actions of USAA regarding FOX news,” Robert G. Browning of El Cajon, AC wrote on the USAA website. “I no longer want anyone to know I am with USAA.”
“You have said you don’t advertise on opinion shows, but that is a blatant lie! You advertise on Rachel Maddow, Chris Matthews and Chris Cuomo,” an angry member commented. “These shows are opinion shows from a liberal perspective. The truth is you don’t want to advertise on conservative opinion shows. Well, the majority of the military is conservative, so you are dissing the very ones you claim to support.”
USAA responded to their members on Twitter that “advertising on opinion shows is not in accordance with our policy.” But the Media Research Center (MRC) was able to prove USAA was incorrect by revealing the mega-financial company “just ran an ad on MSNBC’s Hardball Wednesday night. I guess they just don’t run ads on conservative opinion shows!”
“The MRC does not usually take stances against advertisers, but in this case we cannot stand idly by…Please reach out to USAA and let them know you’re aware of their lies and hypocrisy. Feel free to let them know what you think about their decision to stab a dedicated supporter of the military like Sean Hannity in the back in the name of political correctness…If you are a USAA member, please contact them directly through your preferred means of communication. If not, call USAA at the number below:
Send USAA a message (855) 242-7422
“My husband and I have been members of USAA since 1972 and our adult children and their spouses use USAA for all their financial services,” another member messaged. “I would like to say we are very disappointed that USAA has chosen to enter the left opposition against a strong military supporter such as Sean Hannity…You have stated that you do not advertise on opinion shows, but you had an ad on MSNBC’s Hardball on Wednesday. Are only left leaning opinions acceptable? Shame on you USAA.”
“USAA REALLY don’t understand their customer’s. Maybe they should go to college campuses for new customers. I’m sure they’ll get some new ones…right?”
According to the MRC, “Liberals, both inside the media and on the outside, are attempting to take down Fox News host Sean Hannity.” Media Research Center President Brent Bozell issued the following statement:
“The attack on Sean Hannity is a part of the liberal strategy to re-establish their monopoly over television news. They want only one voice on the air: their own. All others must be silenced.
We now see elements of corporate America joining in the liberal cause and advancing the liberal strategy. These corporations are not serving the interests of their customers. Sponsoring a free, meaningful dialogue based on mutual respect reflects what happens among consumers in everyday life. When corporations withdraw from that debate, it does not serve the interests of their country, it merely makes them servants of the politically correct.
It is especially disappointing that an upstanding company like USAA would so easily succumb to the pressure of left-wing extremists. For decades, Sean Hannity has been a fierce supporter of the military at every turn. And this is how you treat him?
We have remained silent for far too long. A bridge has been crossed. Stay tuned.”
“USAA, what are you thinking?! Your business decision to pull advertising from Sean Hannity is as ill-conceived as ‘New Coke’. You seem to understand neither your customer base, nor the first amendment,” another member chimed in. “Your statement that you don’t advertise on ‘opinion programming’ is specious at best…I’ve been with USAA for over thirty years but if you continue on this course, my money will go elsewhere.”
“I was a bit surprised when I read in the news that USAA pulled funding from the Hannity’s show,” a long time member reacted. “I was ready to set up an IRA account to transfer my 401(k) funds from my other job. (Retired in 1991) Now, I’m shopping around for a company that doesn’t cave in to the anti-Trump faction.”
“Just did a search of USAA on the internet. Just to see if I can get a reasonable explanation for USAA’s position on their decision to pull advertisements from Fox. This is just a sampling I found in my 30 minutes of digging around….USAA recently signed up with a French company (Publicis Groupe) to handle their advertisements (in my search, I read somewhere USAA spent $134 million for advertising last year). A member of their supervisory board (an American) sits on the World Economic Forum board that seems to take a globalist view of how people should be governed. The Forum is pushing for Universal Healthcare for the entire earth’s population. (Obamacare on steroids)…individuals from Publicis Groupe contributed 3 times the amount to Hilliary Clinton than the next candidate that received contributions. .. So, is there a connection to punish Hannity for his opinion for wanting a murder investigation of a DNC staffer possibly made by an advertising organization that strongly supports the DNC?”
“I’m so disappointed with you, USAA, and your bowing to pressure from the left! Sean Hannity is a great supporter of veterans and deserves your support, not your cancellation.”
Other messages on the USAA website included:
“We have been insured with USAA for many years as 2nd generation members. We have 8 children who are insured with USAA. We have 17 grandchildren who will be insured by USAA. But all of us will be gone if you don’t change your policy and reinstate advertising on Sean Hannity!”
“Please carefully consider your stance, as you will see a vast exiting from your company if you don’t.”
“USAA, we as military members fought for freedom of speech. We fought so all views could be respectfully heard, considered, and valued. If you pull advertisements from FNC/Hannity/conservative shows, you must pull advertisements from all news shows as well. Otherwise you disrespect all of us who fought for a fair and balanced society that respects all. I don’t agree with the views of those on MSNBC, CNN, or frankly the liberal leaning broadcast news; however, I would never want them silenced because their viewpoints are still valuable and to be respected even if I don’t agree with everything they believe.”