Membership pressure forces USAA to resume ads on Hannity Fox News program

Intense pressure from its membership has forced USAA to reinstate ads on the Hannity Fox News program.

USAA, the military financial services organization based in San Antonio, Texas, has announced they will resume showing advertisements on  Sean Hannity’s Fox News Channel program.

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“It goes without saying that USAA has not experienced this kind of customer outrage in its entire history,” declared Media Research Center president Brent Bozell.  

 According to the Associated Press, “The USAA financial services firm says it is reinstating its advertising on Sean Hannity’s Fox News Channel program after receiving heavy criticism from many of the military members and veterans that it serves.”

The 12 million member insurance, investment, banking and financial organization upset a vast group of their members and could have made the biggest blunder in their 95 year history.  Thousands of their customers let the Texas-based Fortune 500 company know it. To make matters worse, they picked the time before Memorial Day for their announcement. Their members are people and families that serve, or served, in the United States military.

USAA Tweet (Twitter)

The United Services Automobile Association (USAA) website notification and message boards lit up when angry members became upset over their recent cancellation of advertising on the Sean Hannity news analysis program on FOX News. The search “Sean Hannity” was listed as their “Most Active Posts” on the USAA Member Community Page.

“I too have been with USAA FOR 53 years and I am extremely embarrassed by the actions of USAA regarding FOX news,” Robert G. Browning of El Cajon, AC wrote on the USAA website. “I no longer want anyone to know I am with USAA.”

“You have said you don’t advertise on opinion shows, but that is a blatant lie! You advertise on Rachel Maddow, Chris Matthews and Chris Cuomo,” an angry member commented. “These shows are opinion shows from a liberal perspective. The truth is you don’t want to advertise on conservative opinion shows. Well, the majority of the military is conservative, so you are dissing the very ones you claim to support.”

USAA responded to their members on Twitter that “advertising on opinion shows is not in accordance with our policy.” But the Media Research Center (MRC) was able to prove USAA was incorrect by revealing the mega-financial company “just ran an ad on MSNBC’s Hardball Wednesday night. I guess they just don’t run ads on conservative opinion shows!”

The power of the collective membership was strong when the MRC wrote, “Liberals, both inside the media and on the outside, are attempting to take down Fox News host Sean Hannity.” Bozell followed up with the following statement:

             “The attack on Sean Hannity is a part of the liberal strategy to re-establish their monopoly over television news. They want only one voice on the air: their own. All others must be silenced.

            We now see elements of corporate America joining in the liberal cause and advancing the liberal strategy. These corporations are not serving the interests of their customers. Sponsoring a free, meaningful dialogue based on mutual respect reflects what happens among consumers in everyday life. When corporations withdraw from that debate, it does not serve the interests of their country, it merely makes them servants of the politically correct.

              It is especially disappointing that an upstanding company like USAA would so easily succumb to the pressure of left-wing extremists. For decades, Sean Hannity has been a fierce supporter of the military at every turn. And this is how you treat him?

We have remained silent for far too long. A bridge has been crossed. Stay tuned.”

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