The last time daily newspaper circulation in America was as low as it is now was before World War II. A tremendous shift in all-digital delivery, coupled with distrust in mainstream media, are primary reasons todays circulation of 34.6 million is six million less than newspapers sold in 1940.
A new report from Pew Research shows a continual downward spiral in newspaper industry employment. According to data from the Bureau of Labor Statistics’ Occupational Employment Statistics (OES), 41,400 people worked as reporters or editors in 2015. That’s 37 percent less than 2004.
President Donald Trump is more popular than the mainstream media. The liberal press continues to demonstrate why. Americans’ trust and confidence in the media “to report the news fully, accurately and fairly” has plunged to its lowest level in Gallup polling history. Only 32% say they have a great deal or fair amount of trust in the media.
Since 1972 Gallup has been asking “In general, how much trust and confidence do you have in the mass media—when it comes to reporting the news fully, accurately and fairly—a great deal, a fair amount, not very much or none at all?” The highest level of trust for the media was in 1976 when it was up to 72%. Good investigative journalism, as evidenced by the Watergate scandal and Vietnam reporting, gave Americans confidence in the news. Internet blogs and non-mainstream news outlets are changing the lay of the land for traditional news organizations by calling them out when they are biased or agenda driven.
“The point is, there are voices and issues that the mainstream media sometimes doesn’t capture, and it’s important for those issues to get as much prominence as some of the mainstream ones,” Sean Spicer, Trump administration Press Secretary said recently. “Over and over again we are seeing people gravitate towards sites because they recognize the mainstream media isn’t the only game in town.”
A classic example of biased reporting comes from CBS News correspondent Scott Pelley, who recently lost his anchor position. Pelley had been eager to use “falsehoods as part of a regular, nightly indictment of the President’s character,” stated Rich Noyes of the Media Research Center (MRC).
“If he’d been just as challenging of falsehoods from Bill Clinton or Barack Obama, Pelley could rightly be seen as a truth-seeker who pulled no punches,” Noyes who reports for America’s leading media watchdog said. “But selectively going after a President like Trump who is deeply unpopular in liberal media circles doesn’t exactly qualify Pelley for a ‘Profile in Courage’ award.”