Fox News beats rivals for 14 consecutive months
MSNBC and CNN behind Nickelodeon
Poor mainstream media. Even the children’s network Nickelodeon gets more viewers than MSNBC and CNN. Fox News Channel continues to beat all competition as the most-viewed cable network for 14 months in a row.
Fox News has been the most-watched cable news network in both total day and primetime among total viewers for 188 consecutive months. With Adults 25-54, Fox News posted a 25 percent growth in prime time, and 28 percent growth in total day in August.
In August, Fox News was the most watched network, especially during primetime as they average 2.2 million viewers. Their average viewership is 1.4 million each day, with Nickelodeon averaging 1.2 million. Compared to August 2016, they have 6 percent more viewers now. Also notable was how Fox News beat MSNBC and CNN across the board in the key news demographic of adults age 25-54.
Behind Fox News, Nickelodeon, USA, HGTV and TBS, mainstream media outlets MSNBC and CNN seem to be all bark and no bite hovering in the 800,000 to 1 million viewership range for total day. Following close behind are Adult Swim, HGTV, Cartoon Network, Investigation Discovery, USA and Nick-at-Nite.
“Tucker Carlson Tonight,” the replacement show for the ousted “The O’Reilly Factor” in April, is bringing in younger audiences to Fox News. “Hannity” continues to surge in total viewers and is especially growing in younger age ranges.
Top 5 Basic Cable Networks of August 2017 (Prime Time)
- Fox News (2,206,000)
- MSNBC (1,835,000)
- USA (1,499,000)
- HGTV (1,429,000)
- TBS (1,258,000)
Fox Business posted double digit audience growth from last year, up 16 percent in prime time viewers, and 22 percent in total day viewers from last year. They have also defeated CNBC in total Business Day (M-F, 9:30 a.m. – 5 p.m.) viewers for the 10th straight month.
Meanwhile, Nielson announced last week that as the 2017-18 television season kicks off on Thursday, September 21, there will be 1.2 million more viewers than last year. Nielson said there will be 119.6 million TV homes in the U.S. by then. They estimate that 304.5 million people in those households are at least 2 years old, which is a 0.9 percent jump over last year’s 301.7 million figure.