“`ABC’s The View ratings are dropping
Liberal intolerance and could be the blame
Entertainment and news organizations have been speculating since at least 2014 that ABC would cancel The View and expand Good Morning America (GMA).
In January 2015, The Hollywood Reporter revealed that “ABC News president James Goldston would love to have the extra revenue of another hour of GMA, network sources deny that The View‘s fortunes are in any way tied to those of GMA.”
But this week it was announced that Abby Huntsman of the weekend Fox & Friends news program would take a seat scheduled to be vacated by Sara Haines. Where is Haines going? She will be leaving Whoopi Goldberg and Joy Beyhar of The View at the end of this season to host a new third hour of GMA with NFL Hall of Famer Michael Strahan. Interesting enough, The View co-host Paula Faris announced last week she would be leaving the program.
So what’s going on in TV land and politics?
Last year, actor Tim Allen’s popular Last Man Standing was abruptly cancelled by ABC and met with similar strong reactions. A petition, that today has almost half a million signatures, called for the liberal network to bring back “a show that appeals to a broad swath of Americans who find very few shows that extol the virtues with which they can identify; namely conservative values.”
ABC refused. New episodes of Last Man Standing will be premiering on the FOX network in the Fall.
Roseanne, the No. 1 series of the 2017-2018 TV season was cancelled after just nine episodes despite an average of over 20 million viewers. Arguably, intolerance played a role in axing the program. CBS’s Big Bang Theory enjoyed 18 million, with NBC’s “The Voice” having 12 million viewers.
Some of the best examples of hatred and intolerance come from the media and entertainment industries. Goldberg recently displayed her intolerance by going after guest Judge Jeanine Pirro on The View. It only took a matter of days before a petition of over 100,000 signatures calling for ABC to fire Goldberg was reached.
The petition started after an off-camera exchange between Goldberg and Pirro, where Pirro claims that she was told to “get the F out of this building.”
The question in the minds and hearts of millions of Americans continues to grow: “If this were a conservative behaving in the manner, would the consequences be different?”
“Well, except for ABC, CBS, NBC, MSNBC, CNN, New York Times, the Washington Post, and about another 100 newspapers, I find little evidence of liberal bias in the media.” — Robert Murdoch
“Unfortunately being a narrow-minded, hateful, intolerant host is a requirement at The View,” observed Lisa Minardi Tetlow, who now refuses to watch the program. Tetlow says the show should be changed to “The Left’s View, and Your View is Not Welcome.”
In 2013, Sharon Osbourne chimed in with her thoughts when asked about The View.
“This is the situation,” Osbourne replied. “The situation is Barbara: Idolize her, divine, she is super-human. I love Barbara Walters. The rest can go f–k themselves.”
The initial goal of the petition against Goldberg and The View was to gain 50,000 signatures. But this goal was easily smashed with 75,000 and then increased to over 100,000. Soon the petitions will be delivered ABC studios in Burbank, CA.
Meant to send a message to the television studio that the mistreatment of conservative voices will not be tolerated, observers note that a petition sent to ABC regarding their host Jimmy Kimmel resulted in very little response. Kimmel made insensitive comments about First Lady Melania Trump, making fun of her accent, as well as implying that she was trying to escape the White House. Later, he gave a meek apology for his comments.
The View’s ratings has been flat year-over-year among total viewers and continues to decrease its percent among its target audience of women 25-to-54. In January 2018 they would reach about 3 million viewers total on a good week. By May they were down to 2.7 million. Last week they fell to 2.582 million.
Last week NBC’s The Tonight Show Starring Jimmy Fallon ticked up the late-night ratings with 2.05 million viewers. Predictably, ABC’s Jimmy Kimmel Live decreased and is now down to 1.78 million.
For the top 3 traditional networks, ABC only posted 6.1 million viewers for the 2017-2018 season, far behind CBS at 9 million and NBC at 8.9 million.